2nd November 2016
If you drink coffee and love Folkestone then this blog post is for you.
Two of my biggest passions are social media and my home town of Folkestone, so I’ve decided to combine both for my next couple of blog posts. You’ll read about some fab Folkestone businesses who I think are working it on social media. You’ll also get some practical social media tips and advice.
First up is Folkestone Coffee on Instagram and my top tips for improving your Instagram engagement.
The Folkestone coffee houses and cafes featured in this post are sharing some mouthwatering coffee and foodie images on Instagram.
Instagram is the visual platform of the moment, and my favourite social media platform. The launch earlier this year of Instagram Stories and the option to convert your account into an Instagram business account mean Instagram is fast becoming a great marketing platform for businesses. And more interesting for everyone else too.
Improve your engagement by liking and commenting on others’ posts
For businesses and consumers Instagram is about engaging with your people, or people who you’d like to be your people. It’s not just about posting pretty pictures. It’s important to like and comment on other people’s content to get noticed.
Your pictures should work as a collection and tell a visual story of your personality or brand. When I accompany my pictures with a little storytelling of my own – such as the why, what, who’s of the picture I get more engagement. The words open a window into the meaning behind the moment when the picture was captured.
It’s also important to use targeted hashtags with your posts to help get your content trending with your target audience (I use between 15-20 hashtags per picture). Pick hashtags that have 1000s of posts rather than millions as you’re more likely to get noticed. If someone comments on your post then respond – say thank you!
Read on and check out the Folkestone coffee
Steep Street is a relative newbie to the Folkestone coffee scene but hard to miss with it’s brightly coloured facade as you stroll down the Old High Street. Inspired by the famous book cafes of Paris the walls are lined with interesting and arty books. Nutty, creamy coffee and stunning cakes and pastries mean you cannot go wrong with a visit at any time of day. Oh and my toddler loves the chalkboard tables – a perfect distraction for him while I enjoy my coffee.
Follow Steep Street on Instagram for literary themed coffee content.
Googies opened back in 2009 and is an old school mainstay on the Folkestone coffee and foodie front. Serving great coffee roasted by small batch roasters, Googies are passionate about provenance and local produce (their breakfasts in my opinion are the best in town). I love to while away a Sunday morning over a lazy breakfast here with several flat whites. Googies is a family favourite in our house.
Follow Googies on Instagram for mouthwatering plates and locally sourced produce.
Always buzzing, Loaf is a cool and quirky cafe in Sandgate that serves outstanding coffee in an eclectic range of mismatched china. Best described as a shabby-chic bolt-hole for local parents, seaside strollers and business folk, Loaf is the jewel in Sandgate’s crown. Artisan sandwiches, homemade cakes, great brunch menu, welcoming staff and a selection of newspapers. See you there!
Follow Loaf on Instagram to check out their daily menu.
Comemos Deli Cafe opened last month and received a warm welcome from Sandgate locals. Expect minimalist, cool decor, relaxing Spanish tunes and good strong coffee – their Cafe Manchada (a Spanish Latte) is spot on. Lunch and their counter cake display looks great as does the deli counter where you can purchase traditional Spanish and local cured meats, cheese and olives to take away.
Follow Comemos Deli Cafe on Instagram to check out their daily offerings and local produce for sale.
These are a selection of the great places for coffee in Folkestone who I’m following on Instagram. If you would like further advice on how to use Instagram for your business get in touch via my contact form.