What Makes a Good Marketing Strategy?

A well thought through marketing strategy is the only way you’ll reach your ideal customers, generate sales and leads and drive ROI.

Marketing strategy planning

Have you ever worried that you're wasting money on marketing? Do you spend hours posting on social media but see little return for your efforts? Or are you a start-up struggling to establish your online...

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Folkestone Coffee on Instagram

If you drink coffee and love Folkestone then this blog post is for you. Two of my biggest passions are social media and my home town of Folkestone, so I’ve decided to combine both for my next couple of blog posts. You'll read about some fab Folkestone businesses who I think are working it on social media. You'll also get some practical social media tips and advice. First up is Folkestone Coffee on Instagram and my top tips for improving your Instagram engagement. Folkestone Coffee on InstgramContinue reading →

Why you need a social media strategy

Social media has changed the way people create, get and share information and as a small business starting out it’s vital to have a social media presence. As a marketing channel, social is evolving at such an exponential rate that once you’re online, it’s hard to keep up with the developments when you have so many other demands on your time. Developments including the rise in popularity of Snapchat and the introduction of Instagram Stories are changing the face of social media for businesses. Continue reading →

How to use social media for PR on a low budget

As a small business you may not have the budget to hire a PR agency. Although it cannot replace the value of face to face traditional PR communications, with the right approach, social media is a great low cost alternative way to generate PR.woman-hand-smartphone-desk

Because of the rapid rise in popularity of social media, today’s consumers have a much bigger and louder voice than ever before. User...

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